La Canebière
The Canebière is, of course, a must-visit whether you're a local or a tourist. However, the time when people came to the Canebière for shopping has long passed.
History of the Canebière avenue
The Canebière, a mythical artery of Marseille, takes its name from the Provençal "canebiera," referring to the hemp fields, essential to the maritime industry for the production of ropes and sails. This avenue, embodying the spirit and history of Marseille, stretches from the Old Port to the Réformés church, marking the historical and geographical center of the city.
Its origin dates back to the 17th century, during Marseille's expansion under Louis XIV. At that time, it was only a modest stretch between the Cours Saint-Louis and the Arsenal des Galères. However, over the centuries, the Canebière saw its importance grow, becoming one of the world's largest hemp markets, and was embellished with prestigious buildings and luxury shops, reflecting Marseille's economic prosperity.
In the 19th century, under the Second Empire, the Canebière took on its current appearance, transforming into a majestic avenue bordered by trees. Its extension to the Old Port, after the abandonment of the Arsenal des Galères, allowed for a direct connection between the city's commercial heart and its port, symbolizing its openness to the Mediterranean and the world.
Today, the Canebière represents more than just an avenue; it is a reflection of Marseille's tumultuous history, from its periods of prosperity to its crises.
What to do on the Canebière and Its surroundings
Today, the Canebière is a true center of life and culture. The introduction of the tramway in 2007 and recent pedestrian developments have restored this avenue to its friendly and welcoming character. This avenue remains a must-visit, and many famous shops and stalls are still thriving. For instance, the Torréfaction Noailles has been bustling since its opening in 1927. The aroma of coffee and its retro atmosphere will charm you. Along the Canebière and Cours St Louis is the famous Toinou, a seafood specialist, offering shellfish platters to enjoy on-site or take away.
Not far from there, you'll find the Maison Empereur, rumored to be the oldest drugstore in France. A blend of tradition and innovation, their products range from knives to kitchen accessories, lifestyle items, household goods, lighting, and more. It's the sixth generation running the business since 1827. A family affair that has become an enduring institution in the same location, preserving family values.
Noailles is a popular neighborhood with a permanent market, equally popular, lively, and colorful. Mostly dedicated to food, the market offers prices that defy all competition. With Oriental, African products, spices, fruits, vegetables, halal butchers, the narrow streets are always bustling with a friendly and bustling atmosphere. Both locals and tourists flock to the narrow streets filled with goods. A little detour is a must.
Nearby, Rue Saint-Ferréol or Rue de Rome offer excellent shopping opportunities.
